Where you actually are
Your goals, your headaches, what you need this brand to do. No deck, no warm-up. We get to the real thing fast.
Summer 2026 · Paid strategy session
An hour to make your charity look as good as the work you do.
Good cause, hard work, and a brand that is quietly holding you back. One focused hour, a clear plan, and a reduced rate for registered charities that comes straight off the project if you go further.
Not a charity? See the standard business rate. See the other rate
Why now
The quiet weeks are the right time to do this.
Summer slows everyone down. Fewer fires, more headspace. It is the one window in the year where you can actually think about how you come across, instead of just keeping the lights on. Book the session now, do the work over the next few weeks, and walk into September with a brand that is ready for the autumn push, when budgets reopen and everyone else is scrambling to look the part.
One hour. One clear plan.
No pitch deck, no discovery workshop, no homework. We get on Zoom for sixty minutes and map exactly where your brand is leaking attention and what to fix first.
Where attention is leaking
We walk your brand the way a stranger meets it, the logo, the site, the socials, the way it reads on a phone. I call out the highest-impact fixes as we go, in plain words.
Your prioritised plan
You leave with a clear, ordered list of what to fix first and why. Yours to keep and act on, whether or not we ever work together again.
You walk away with the written plan whether or not we ever work together again. No trap, no obligation. If you do want me to do the work, the plan is the first page of it.
Built for small and mid-sized charities.
You do real work on a tight budget
Big enough to need a proper brand, small enough not to have a designer in-house.
Your fundraising page and socials clash
Donors meet you in three places and get a slightly different charity each time.
Your brand undersells your impact
The cause is moving. The way it looks does not yet do it justice.
“Before, our leaflets, our website and our Facebook all looked like three different charities. In one hour Warran showed us, in plain English, exactly what to fix and in what order. We sorted it, and now we look like one organisation that knows what it is doing. More people have donated since, and the session paid for itself many times over.”
£150
for the hour.
Reduced rate for registered charities. One 60-minute Zoom session, paid at booking.
The £150 comes straight off any project you commission within 30 days. So the session is not money out of your fundraising, it is the first part of the work, paid early.
Book the session →Pay at booking. Pick a time that suits you. You will get a short what-to-expect note before we meet.
The bits people always ask.
What exactly do I walk away with?
A written, prioritised plan: the highest-impact fixes for your brand, in order, with the why next to each one. Yours to keep and act on, with us or with anyone else.
Is this just a sales call in disguise?
No. You pay for the hour, so it owes you value on its own. The plan is real and it is yours. If you want me to do the work afterwards, great. If not, you have still got a clear plan for less than a day rate.
Why £150?
It is a real hour of senior strategy, priced so a trustee or lead can approve it without a committee. And the whole £150 comes off any project you book within 30 days, so if we go further it costs you nothing extra.
How does the credit work?
The £150 comes straight off any project you commission within 30 days. So the session is not money out of your fundraising, it is the first part of the work, paid early.
Do I need to prepare anything?
No. Just turn up with your goals and a rough sense of your headaches. I will have looked at your brand before we meet. The rest we do live.
Who runs the session?
Warran, who runs Goodthing, a Shropshire brand and design studio. You get the person doing the thinking, not an account manager.